Instagram is a very famous marketplace that many marketers have to try to use. The user base is massive, which means that you have to apply many features to stand out. Many big brands find it the most convenient to use the Instagram social platform for marketing because it provides many potential customers.
Good enough is the fact that Instagram has features that serve marketers best. Many brands have used these features to get to their target audience faster. Engaging these many features is one of the ways to make your business stand out and get many customers. Let us have a look at these features.
List of features you must know about to do effective marketing –
Filters
Filters are essential when it comes to branding and the creation of posts. They help you convert the natural photos to professional ones with a lot of clarity. A signature look is good as it helps the followers to see something that stands out to be unique in what you are dealing with.
The gear icon in the filters is helpful as it helps you to select the filters you prefer. It becomes easier to get the filters when multiple persons manage the account.
Video posts
You no longer need a very big budget to market using videos. Video posts are here to help you to rock the market with quality and insightful content. You can create videos so long as you know how to edit and have a standard camera.
When using the video for marketing, you will get to engage more and share a lot about your business. Videos do not have to belong. A short one that covers many details is excellent.
Instagram stories
Another way to share is to have stories which is a future resembling Snapchat. This feature has garnered followers and has over 500 million users in a single day. Stories will appear as little circles on top of the follower’s pages which they click to see what you have.
Many people are likely to follow you when you have stories concerning your business. Having many followers on Instagram, stories will reach almost everyone who accesses them.
Instagram Stories Video
Most people love visiting the story videos on Instagram because they are interesting. This means that many people will visit what you post. Creating insightful videos about your business is likely to capture the attention of these people.
Doing branded stories in videos with good color and tone will probably get you, followers. The many followers you get improves the chances of doing business.
Instagram live
The Instagram live feature is good because it takes videos of what you are doing straight away. You will not need to edit the video that you have already done. Members get what you have in raw form, which can be quite captivating.
Generating leads is very effective when you use the Instagram live feature. You can give tutorials about using the product you are dealing with and then do a discount for those who buy during the live session.
IGTV
Here are the latest and one of the most effective marketing tools on Instagram. It helps business to improve their engagement and then let their businesses grow. You will first create your IGTV channel and then upload your videos.
You can promote your products and do videos about your stock and how to use it using IGTV. These videos do not need to be professional, and you are not limited to long or short videos. Anything between 10 seconds and 10 minutes is best for IGTV.
Stickers and Quizzes
New functions are helping the Instagram stories to look more insightful through the addition of features. This is one of the features that have come to make everything convenient. Stickers and quizzes allow you to use emojis, sliders, GIFs, and polls to make content more amazing.
Such innovative ways help you to interact with the customers more productively. Trying the hashtag stickers will make you reach the largest number of followers within a very short time.
Stories highlights
The story highlights the features that disappear within 24 hours. New products and arrivals are good with these highlights. You can pick your best stories and then put them on the highlights to get many customers.
A lot of creativity is needed to market using this feature because it also has many people accessing it. You have to specify what to do and use the actual products to reach the broad market and followers.
Conclusion
You no longer need to worry about getting a bigger budget for marketing. Instagram has come with many features to help you. All you need are many followers. You can also use services like Follower24 to get more followers on Instagram so that your marketing strategy becomes a success.
